Discover actionable ways to communicate your message more effectively, resonate more with HR tech audiences and build your business with words.

Let's talk

Ettie Holland

Sep 29, 20204 min read

How to brief copywriters for your HR tech business.

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...

Ettie Holland

Jul 7, 20205 min read

A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...

Ettie Holland

Jun 4, 20194 min read

So - you’re an HR tech content marketer. Or a marketer juggling loads of plates including content marketing, more likely. Let's talk...

Ettie Holland

Apr 18, 20198 min read

I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly....